Topic 1.1.3: Business Plans
The Strategic Blueprint for Credibility & Finance
Case Study: "Beans & Dreams" Coffee Shop
The Entrepreneur
👤 Sarah Chen - Former barista with 8 years experience
💭 Vision: "A premium coffee experience in the city center"
💰 Needs: £50,000 bank loan for equipment & rent deposit
⚠️ Problem: No formal business plan, only passion
The Banker
🏦 David Morrison - Commercial Loans Manager
🤨 Concern: "Passion doesn't pay back loans"
📊 Demands: Evidence of financial viability
⏰ Timeline: Decision in 48 hours
The Strategic Challenge
Sarah has 48 hours to create a Business Plan that transforms her from "hopeful dreamer" to "credible investment opportunity." The bank needs to see strategic thinking,financial rigor, and market awareness - not just enthusiasm.
Cambridge International AS & A Level Business (9609) • Topic 1.1.3: Business Plans
Limitless A-Level Business Strategist • Standard Design Protocol
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