Methods of Communication
Master the four methods — and know exactly when each one wins.
The NovaTech Crisis
NovaTech is a mid-sized tech firm with 200 employees across three countries. Last week, a data breach was detected — customer information may have been compromised. The CEO must now communicate with five different audiences: the IT team, the board of directors, affected customers, the press, and the wider workforce.
Each audience requires a different method. The wrong choice could destroy trust, breach legal obligations, or create reputational damage worth millions. Your mission across this lesson: learn the four methods, understand their strengths and weaknesses, and develop the judgment to match method to situation — exactly as a Lead Examiner expects.
Students frequently list strengths and weaknesses in isolation. The examiner rewards students who explain why a method is suitable for a specific situation — linking it to business consequences. A generic list scores Level 1. A contextualised explanation scores Level 3+.
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