Non-Financial Motivators
Cambridge 9609 | Topic 2.2.4 | The Strategy Workshop
The Boardroom Brief
CASE STUDY: RetailCo's Motivation Crisis
RetailCo (UK retail chain, 5,000 employees) has a problem. Despite paying above minimum wage and offering bonuses, staff turnover is 35% annually. Exit interviews reveal: "The work is boring," "I have no control over anything," and "My manager doesn't trust me to make decisions."
❌ Current State
- • Repetitive tasks (scan items, stack shelves)
- • Zero decision-making authority
- • Work alone in assigned sections
- • Manager approval needed for £5 refunds
✅ Strategic Challenge
- • How to motivate without raising wages?
- • Which job design changes work best?
- • What level of empowerment is safe?
- • Should we introduce team working?
🎯 Your Mission
As HR Director, you must design a non-financial motivation strategy that reduces turnover by 50% within 12 months. Budget constraint: No salary increases allowed. You have access to job redesign, empowerment policies, and team restructuring.
Cambridge 9609 AS & A Level Business | Topic 2.2.4 | Non-Financial Motivators
Designed for AO2 (Application) + AO3 (Analysis) + AO4 (Evaluation) Mastery
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